I became a fan of Mary Meeker when she cited a study on millennials I completed many moons ago. So naturally, I was pleased when her 2015 report nearly blew up the Internet. I’m one of those people who read every word of the 150+ slides and have distilled the most critical information to save you time.
#1: Platforms Rule
In this order, the top global Internet companies are Apple, Google, Alibaba, Facebook, and Amazon. These platforms allow users to create their own marketplaces and mini social networks. Thanks to ongoing user contributions, these companies and their offerings are always growing and evolving – and they’re becoming more powerful as a result. Hopefully your organization will strive to emulate these platforms in terms of citizen development, and you will experience greater freedom to rapidly develop innovative applications.
#2: Expanding App Horizons
Although Internet user growth and smartphone user growth are starting to slow globally (only +8 percent and +23 percent in 2014, respectively), major action is happening in the developing countries of India, Brazil, and China. Applications and online services that cater to these markets will be hugely successful, and U.S. only operations would be wise to consider expansion.
#3: A Change in Perspective
We have been accustomed to watching video via the landscape format provided by television – until now. Thanks to applications like Snapchat, users are now watching videos in vertical portrait mode. If you are involved in content creation, you need to rethink how you produce video. Your new approach will likely include fewer long-distance shots and more talking-head type close-ups.
For the rest, read the full post at Intuit's Fast Track blog.